For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update , the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently, our current understanding of how LLMs select which sources to cite in responses has SEOs and content marketers championing high-quality, original, and in-depth content with renewed fervor. If you want AI to identify your content as the best source with which to answer a user’s query, logically, it must be among the best online content available on the topic. While that’s all great in theory, I’m sure many of you reading this have experienced that crushing disappointment on publishing, only for it to sink like a stone with barely a ripple.…