Webflow , which offers a software platform for building and hosting websites, is acquiring AI-powered content-generation platform Vidoso to beef up its suite of marketing offerings.

Founded in 2024, Vidoso uses large language models to help organizations generate marketing collateral like images, presentations, video clips, blog posts, and social media content. For instance, the platform can turn a keynote talk or a panel discussion into short video clips or blog posts.

Vidoso’s team of four is joining Webflow full-time. Webflow didn’t disclose financial terms of the deal. Vidoso has raised a total of $3.7 million from Aspenwood Ventures, Emergent Ventures, and Tau Ventures, per PitchBook data.

“The acquisition is a small team; it’s four people. But the technology and what it does for Webflow sets a very different path […] people have historically seen us as a website builder or CMS.…