The BWT Alpine Formula 1 Team has taken a major step to transform the way they engage with F1 fans around the world by joining forces with graphic design and tech giant Adobe.

Rethinking how Alpine, as a sports team, connects with fans is not a shocking initiative for the team to prioritize. As Formula 1 continues to cement itself as a sport at the intersection of culture, tech, fashion, etc., the bar has been raised by fans. Brands and teams can no longer use logos and free product to market. Feeling a part of the team itself is the new bar. Alpine has brought in Adobe to achieve just that.

Adobe's official title is the "AI Fan Experience Partner," giving the Enstone-based team access to Adobe CX Enterprise, combining marketing, creativity, and AI to personalize content, track fan engagement, and stay visible when fans use AI and LLMs to discover brands.

Four AI Tools Powering Fan Engagement Strategy

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