Spring has sprung, and so too have the season’s frontrunners in prestige fragrance.

Data from predictive commerce insights platform Daash Intelligence shows that YSL Beauty came out as the number-one brand by prestige fragrance sales in April, capturing 8.8 percent of share. The brand also dominated at a product level, with four of the top 10 fragrances sold during the month belonging to YSL.

Those were: Myslf, Libre, Y eau de Parfum and Myself Le, three of which are men’s fragrances.

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In terms of methodology, Daash Intelligence estimates are generated from a combination of scraped consumer behavior panels; publicly available retailer data; ad spend, and social data.…