I'm a developer founder.

I love writing code. I hate writing copy. For 8 months I shipped features and ignored my landing page.

My conversion rate was 0.5%. I was confused why "such a powerful product" was not selling.

Then I spent 6 weeks rebuilding the landing page from scratch. Conversion is now roughly 3x. Same product. Different page.

This is what I learned, focused on the technical and decision making side, since most "landing page tips" articles are written by marketers and miss the developer perspective.

The shift in mental model

The first thing I had to accept: a landing page is a piece of software with one job. Get the right visitors to take one action.…