(Image credit: Coca-Cola GB/Nick Bashall)

Coca-Cola has launched a wholesome new campaign honouring the local business people who support it. Local Royalty features four hand-painted portraits created by real royal portrait artists, proving that honour doesn't have to be dictated by blood.

While many ad campaigns are focusing on the digital side of design, it's a refreshing change to see Coca-Cola embracing analogue art. A campaign with heart and intention, Local Royalty demonstrates how stripping back to the tactile can create some of the best adverts .

(Image credit: Coca-Cola GB/Gareth Reid)

The four portrait subjects were chosen to represent everyday people from hospitality and retail, including workers from a pub, corner shop, café, and fish and chip shop.…