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Aggressive doesn’t necessarily mean expensive.

Macworld

Apple’s pricing strategy might be about to get… interesting again. Because after surprising everyone with the aggressively priced MacBook Neo , the company could be gearing up to pull a similar move with its next flagship iPhone. And this time, it’s the Pro models in focus.

Apple reportedly going aggressive with iPhone 18 Pro pricing?

A new report by analyst Jeff Pu suggests Apple is planning “aggressive pricing” for the iPhone 18 Pro lineup, but not in the way most people expect. As reported by 9to5Mac , instead of a blanket price hike, the strategy may be more nuanced.

Mo3ath photos / Pexels

The idea seems to be about repositioning the Pro tier, rather than simply making everything more expensive.…