Cardi B’s Grow-Good Beauty brought its approach to healthy-looking hair directly to consumers with a one-day salon takeover in New York City.

The haircare brand took over JENNA’s on 9th on Oct. 21, offering guests personalized appointments designed around their individual hair textures and concerns. The event followed Grow-Good Beauty’s initial release, which reportedly sold out in 45 minutes.

Rather than presenting the collection through a traditional product display, the brand invited attendees to receive customized treatments and experience the products firsthand. I attended the event to see what the line could do for my own curls, which were in serious need of some attention.

I was paired with curl specialist LaToya Moore , who evaluated my hair before beginning the treatment.…