Abnormal AI's new CMO says 'safe is boring' and is ditching the B2B marketing playbook

Don Jeter is joining Abnormal AI and has ambitions to make the brand a "household name." Courtesy of Don Jeter

Cybersecurity startup Abnormal AI wants its marketing to be anything but ordinary.

Abnormal AI exclusively told CMO Insider on Wednesday that it has appointed Don Jeter as its chief marketing officer.

In an interview, Jeter said he has big ambitions to use unconventional marketing techniques as part of a plan to build Abnormal AI into a "household name" brand.

"I want my nephew, who is 14, and my parents to know Abnormal," Jeter said.…