Sports brand Adidas has reclaimed bragging rights in the battle of the super shoes , with athletes Sabastian Sawe and Tigst Assefa wearing its Adizero Adios Pro Evo 3s to run the London marathon in world record times.

Both athletes were wearing Adidas ' latest super shoe as they ran world record times in the men's and women's races at the London Marathon at the weekend, with Sawe recording the first-ever official sub-two-hour time.

Sawe's time of one hour, 59 minutes and 30 seconds marks the culmination of a long-running competition between Nike and Adidas to develop a shoe that enabled athletes to break the elusive barrier.

In the women-only race, Assefa also set a world record time of two hours, 15 minutes and 41 seconds.

Sabastian Sawe (top image) and Tigst Assefa (above) won world records at the London marathon

In recent years, the marathon world record time has repeatedly been broken, with advances in trainer technology playing a significant role.…