dysturb launches a beverage with 0% fake news

Paris-based nonprofit Dysturb has launched Source.s, a fictional beverage advertised across the streets of Paris and New York in October 2026. The campaign gives its imaginary drink a convincing product launch, with large-scale murals, posters, and promotional cans handed out to passersby.

At first glance, Source.s could easily pass for another new drink brand. Its aluminum can comes in pale blue with oversized navy lettering, while its advertising borrows the familiar promises of refreshment and well-being. While the brand is invented, the promotional cans themselves are real.

The packaging begins to give the idea away upon closer look. An ‘informational value’ label replaces conventional nutrition facts, listing 0% fake news and 100% critical thinking. Even the language of hydration gets a rewrite. The American campaign reads ‘ hydrate your mind, filter your feed, ‘ to turn a familiar wellness slogan into a reminder to question the information we consume.…