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EXCLUSIVE: Glow Recipe Is Entering Ulta Beauty

WWD·Noor Lobad·about 15 hours ago
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#wwd#glow#recipe#ulta#brand
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After selling exclusively at Sephora in the U.S. for nearly a decade, Glow Recipe is making its Ulta Beauty debut.

The skin care brand, which first launched in 2014 as a K-beauty e-commerce marketplace before unveiling a product line at Sephora in 2017, will roll out on Dec. 6 to 1,000 Ulta Beauty stores with its full product assortment.

Ahead of the store launch, it will debut its $36 Exopeptide Caffeine Brightening & Depuffing Fresh Slices Eye Mask, which went viral in September as one of many new beauty launches harnessing the same novel packaging component. The product launches on Nov. 17 via Ulta’s TikTok Shop storefront.

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