There’s a physicality to product packaging design, particularly for the beauty industry, that makes art director and brand Hanna Prysiazhna so passionate about her work. The Ukraine based designer, known to us as vitalfuerze , loves the moment she can hold a fully realized product in her hands. “That feeling is incredible,” she says. Her work with cosmetic packaging design, particularly, is informed by her childhood love of experimenting with her appearance, and she still sees beauty products as an opportunity for self-expression. A true creative, Hanna puts her heart into every brief. Here, we chat to Hanna about her excitement for product design, how she puts emotion into her branding projects and the return of maximalism in her industry.

Name: Hanna Prysiashna

99designs handle: vitalfuerze

Location: Ukraine

Speciality: Cosmetic and beauty packaging design

Hi Hanna!…