(Image credit: Apple)

Apple has finally announced its comprehensive rebrand of its streaming service, Apple Music, revealing an unexpectedly creative (and sonic) approach to crafting the new identity. With the help of electronic producer Fred Again, the new visuals were "made by sound" – which, of course, involved dunking the logo in huge tank of water.

Fred Again and NEST Acoustics created a short musical composition, which was played through an underwater transducer, resulting in physical vibrations and ripples. These were in turn used to animate a delightful new identity that looks like the ultimate expression of Apple's Liquid Glass aesthetic.

The months-long project involved building a custom rig and software to control the transducer which played Fred Again's mnemonic sound (which also serves as a new sonic logo for Apple Music).

Apple Music.…