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Miley Cyrus' new album 'Bass Persuades' doesn't have to be good — she's already a star

All Content from Business Insider·Callie Ahlgrim·3 days ago
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Miley Cyrus doesn't need popular music to stay a pop diva

Miley Cyrus performs at the Hollywood Bowl on October 16, 2026. Kevin Mazur/Getty Images for Live Nation

Miley Cyrus is oozing star power.

Sporting an electric guitar and the perfect smoky eye in a recent promo video, she strums in the stance of a rock star, putting one leg up on a step and whipping her hair to the music. The clip is black-and-white, with the backdrop completely blank, suggesting Cyrus — who now goes mononymously by Miley — is magnetic all on her own.

The 33-second video, simply titled "MILEY," was designed to tease her big comeback shows at the Hollywood Bowl in October. It worked: Cyrus' two-night run sold out in minutes after 1.5 million hopefuls joined the presale ticket queue. Clearly, people were itching to see Cyrus in the flesh.

That demand, however, lately hasn't translated to people purchasing her music. Cyrus' new album, "Bass Persuades," sold only 61,000 units in its first week.…

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