For most tourists, a holiday means visiting popular attractions, staying in a comfortable hotel, and moving from one sightseeing spot to another. For Chirag Munjani, 46, the real experience begins when travellers leave the usual tourist trail and enter villages, forests, and artisan communities.

Born and based in Vadodara, Munjani studied mechanical engineering at Gujarat University and earned an MBA from Symbiosis Institute of Business Management in Pune in 2004. Between 2002 and 2005, he lived in Pune, where he began his corporate career in June 2004 as a management trainee with Bajaj Auto .

He later became an area manager in Gujarat, working with Bajaj Auto and Bajaj Auto Finance, eventually heading operations in the state.…