Tripadvisor recorded a $369.5 million writedown on its legacy hotels and advertising business in the third quarter, and its CFO said on the earnings call that SEO will still be a headwind to growth in 2027.

The non-cash goodwill impairment hit the Hotels and Other segment, which includes hotel metasearch and media advertising, according to the company’s third-quarter earnings release . The release says it was driven largely by traffic headwinds that have accelerated over several periods because of “changes in the search landscape.” Segment revenue fell 23% to $151.6 million for the quarter.

During the call, analyst Ross Sandler at Barclays wanted to know how close Tripadvisor’s core brand is to Google Zero, a term used to describe a website receiving zero organic traffic via Google.…