I’m supposed to be talking to Matthew Lillard ( Scream , Carrie ) about Sangre de Agave , a new craft spirit the actor is releasing through his company, Macabre Spirits .

But first, his wife has a question. “My wife is like, ‘Why are you talking to Men’s Journal ?’” says the actor, calling from a quick vacation in Hawaii. “She said, ‘You don’t have abs.’”

He might not have abs (I didn’t ask), but Lillard has lately become an important figure outside of his work on the big and small screens. He’s a successful gaming entrepreneur and, more recently, a spirits brand co-founder, alongside screenwriter Justin Ware. The duo’s Find Familiar Spirits has already released Quest’s End Whiskey , a fantasy-inspired line of brown spirits that won a few awards at the World Spirits Competition.…