According to a new report from Counterpoint Research, Apple Watch shipments comfortably outpaced the rest of the smartwatch market during the first quarter of 2026. Here are the details.

Apple Watch helps segment keep growth momentum

In a report released today (via MacMagazine ), Counterpoint Research says that while global smartwatch shipments grew 4% year-on-year during the first three months of 2026, Apple’s shipments surged 21%, reaching a 23% share overall.

Huawei remained in second place, with shipments rising 12% and its share of global shipments reaching 17%. Xiaomi followed with 9% shipment growth, while Imoo posted a more modest 2% increase, with both brands’ shares remaining unchanged.…