In mid-September, most unrelated results discovered by SE Ranking using Google rank checking were only about one word of the original search term. Almost all of them started at position 9 or worse.

SE Ranking released an analysis today based on 10,000 Google US desktop keywords it tracks for research purposes. Rank tracking firm Nozzle documented a related pattern in an Oct. 22 report on what it describes as Google ignoring part of a query. According to Nozzle’s findings, page 2 started dropping words on Sept. 16 while page 1 dropped words four days later (Sept. 20). Both firms sell rank tracking software and track ranks through their respective products.

On Oct. 23 I covered how rank tracking providers say they handle the altered Google results ; prior to that, on Oct. 14 Roger Montti reported Nozzle’s initial analysis . Both data sets show that most changes occurred in positions below the top positions. Nozzle’s data shows that most of the changes it saw occur on page 2.…