(Image credit: Launchmetrics)

I am very much a play-it-safe kind of girl when it comes to makeup. Never will you ever catch me in a colored mascara (brown is the limit of my experimentation), a red lip (scary), or blue eyeshadow . With that being said, you can imagine my complete and utter shock when I became the biggest fan of—wait for it—the purple blush trend . “It looks a little wild in the pan, but on the skin it reads way softer and more like a fresh, cool-toned flush,” celebrity makeup artist Lisa Aharon tells me. “Think of it as a brightening blush rather than purple; it wakes the face up in a really pretty way.”

It seems that we collectively just all got the memo that purple is the new pink, too. According to beauty and wellness marketplace Fresha , searches for purple makeup have surged 229 percent in the past month.…