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NewJeans’ Contract Reportedly Gives Label Right to Use AI-Generated Versions of Their Voices

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NewJeans ' contracts reportedly reveal a troubling level of control that could extend long after the group's deals expire.

The K-pop girl group’s contracts contain provisions allowing the company, HYBE subsidiary ADOR, to use and license Al-generated versions of the members' voices indefinitely after their deals expire in 2029, according to The New York Times , which obtained and published the agreements.

Unlike South Korea's standard K-pop contract template, which ends a label's rights to an artist's name, image and voice when a contract expires, ADOR’s deals permit continued use of the members' identities, including Al “voice clones or chatbots.”

Although the singers must be paid, they have no say in how their likenesses and voices are used. Legal experts told the Times it is unclear whether these provisions would hold up in court.

The agreements also allow ADOR to continue selling and repackaging NewJeans music after 2029 while reducing payments to the members.…

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