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BY Peter Saalfield

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Instagram head Adam Mosseri said he expects anxiety and resentment about artificial intelligence to intensify over the next few years—and that social media platforms may be limited in their ability to control it.

“[The anti-AI backlash] is going to continue to get worse,” he said in a recent appearance on the Colin & Samir podcast. “I think we’re going to see more frustration and anger . . . some of it founded, some of it unfounded.”

While AI anxiety is present across many industries, Mosseri thinks it is most acute in creative fields. Among other issues, creators worry about retaining ownership of their content, whether it can be used to train AI models, and job displacement.

Concerns are especially strong among creators and influencers dependent on social media for income, who now must contend with copycat accounts and AI-generated personas.…