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X is shutting down Communities because of low usage and lots of spam | TechCrunch

TechCrunch·Sarah Perez·6 months ago
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Launched in 2021 , when the company was still known as Twitter, Communities were meant to provide the social network’s users with a place to connect with each other around shared interests. Now, X is shutting down the feature for good, saying it was overrun with spam and a headache to manage.

Plus, noted X’s head of product Nikita Bier, hardly anyone was using them.

“Communities had a great vision, but they were used by less than 0.4% of users—yet contributed to 80% of spam reports, financial scams, and malware on X,” Bier wrote on X, explaining the company’s thinking behind the removal of the high-profile feature.

“Of the handful of Communities that succeeded, most were user-acquisition channels for Kick or compensated clipper communities.”

We're going to be investing heavily in XChat.

Communities had a great vision, but they were used by less than 0.4% of users—yet contributed to 80% of spam reports, financial scams, and malware on X.…

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