Menu

1 / 4

Apple keeps acquiring companies with one clear goal in mind - 9to5Mac

#9to5mac#technology#apple#creator#studio
Reading 0:00
15s threshold

Apple acquires a variety of companies every year, and recently many of its acquisitions— including the latest, Samplab —have revolved around one clear goal: improving and expanding Apple Creator Studio.

Apple has prioritized Creator Studio with recent acquisitions, strengthening ecosystem for creatives

Next week, Apple is expected to unveil four new hardware products aimed at creatives: a redesigned MacBook Pro with touch, modernized iPad mini, and M6 versions of the iMac and MacBook Pro.

But hardware is only one part of Apple’s creator-focused push.

All year long, the company has sought to strengthen its ecosystem of tools for creatives by launching Apple Creator Studio and acquiring companies that expand its feature set.

Apple Creator Studio debuted in January as a suite of pro apps for creatives, such as Pixelmator Pro, Logic Pro, Final Cut Pro, and more.

The service has regularly rolled out new features since launch, but we’ve also seen Apple invest behind-the-scenes with acquisitions that clearly…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.