A company blog with one writer has no process. The same person writes, rereads and hits publish, and nobody notices that three different jobs just happened.

The second writer is where it breaks. Drafts sit in a shared doc waiting for the founder... or someone publishes without a second read and a customer spots the wrong price before anyone on the team does.

I think the fix is smaller than most teams make it. One named person per job, one login per person, and one review pass that ends in a clear yes or a written list of changes.

Three jobs, not three people

Writer. Drafts the post, adds images, and says when it's ready. Usually a marketer, a founder, or whoever is closest to the subject, like a support lead writing up a question customers keep asking.

Reviewer. Reads the draft before anyone outside the company does. The job is catching what the writer can't see: a claim that isn't true any more, a customer named without permission, a paragraph that only makes sense to the person who wrote it.…