Short answer: In Tag Assistant's Consent tab, every consent type needs an On-page Default before any Google tag fires, and an On-page Update only after you click accept or reject. On 5 Nov 2026 we read the public setup of 1,727 sites: 48.5% show a Consent Mode signal, and 21.0% of the 1,261 that load an ad pixel show neither a consent tool nor Consent Mode. A signal means the setup exists. It doesn't prove the tags wait.

How many sites have Consent Mode set up?

On 5 Nov 2026 we fetched the homepage, /pricing , /signup and /demo of 2,332 domains and read their public GTM and Google tag containers: 1,727 reachable and distinct ( full study ).…