I am a college student in a Marketing Research course. For our studies, we had to examine a company and pick a research topic. I selected AlphaTheta and if the progression of gear they offer from starting DJs to club professionals is suitable compared to it's affordability, and adjacent to that, if beginners and intermediates are relying more on other brands to bridge the gap to what is standard equipment in a club environment. I am a hobbyist DJ myself, so this was a very specific and interesting topic to me.

Below is a survey that is a class requirement for data collection to analyze as part of our final project. If you choose to complete this survey, you must be at least 18 years old per our college rules. None of the data will be attached to a name or email and will strictly be held to the educational purposes of this course.…