Entertainment 360 , the Hollywood talent management and production company, has added digital space veteran Rana Zand as a partner in the lifestyle and culture group.

Zand joins the firm after a four-year stint at Range, where she was a partner in the digital group. She brings to Entertainment 360 expertise in bringing digital creators over to new opportunities in film, TV, publishing and brand partnerships across YouTube, Instagram and other digital platforms.

“Rana’s foresight in recognizing the potential of digital talent and her track record of building lasting crossover careers make her an invaluable addition to our team,” Entertainment 360 said in a statement on Tuesday.

Zand also brings a roster of talent to the firm, including Cyrus Veyssi, Boman Martinez-Reid, Rickey Thompson, Orion Carloto and Nia Sioux.

She joins Entertainment 360 as it expands beyond film and TV to leverage an emerging creator economy where digital-first content creators engage with online platforms and traditional…