Call of Duty: Modern Warfare 4 has the best Metacritic score of any game in the franchise in 15 years, but Activision is being noticeably reserved about its sales performance following the shooter’s first full launch weekend. Xbox CEO Asha Sharma announced the franchise has now crossed $40 billion in lifetime revenue, a big milestone that doesn’t tell us anything about how much Microsoft’s biggest blockbuster of 2026 is actually selling.

The campaign has been praised, including by us , and early impressions around DMZ and multiplayer have trended positive. But MW4 is posting weaker concurrent numbers than Black Ops 6 on Steam , despite no longer being available day-one on Game Pass this year. Concurrent numbers on one storefront don’t tell the whole story, but Activision has yet to share any hard data of its own, let alone any new records this launch has set.…