The Trump Store in Bensalem, Pa., a Philadelphia suburb, closed early this year amid falling sales. Frank Langfitt/NPR hide caption

Frank Langfitt/NPR

BENSALEM, Pa. – When the Trump merchandise store here announced it was closing earlier this year, Wes Alker, a Trump superfan and retired auto mechanic, came by for some nostalgia and the going-out-of-business deals. They included everything from "Trump Won" caps for $9.99 to Trump pool floats for $19.99.

Trump stores first emerged during the 2016 campaign. But with the president now in his second and final term, store owners say there isn't as much to fire up the consumer fan base and sales have softened.

At least four stores have closed this year. The MAGA Mall , a big online retailer and wholesaler, reports sales of MAGA gear are down 30% compared to a presidential election year when Trump is on the ballot.

Trump fans Wes Alker and Joseph Flanagan pose at a going-out-of-business sale at a Trump store in suburban Philadelphia.…