Reusable components and brand tokens for Confluence HTML

Short answer: HTML Macro+ for Confluence 7.0 adds a library: shared variables, reusable components and brand tokens that every HTML macro on your site can use. An admin writes a footer, a banner or a brand colour once, and every page that uses it picks up the change on its next view. With this release HTML Macro+ also becomes a paid app for sites with more than 10 users. It stays free for sites with up to 10 users, and until 28 February 2027 there's 25% off monthly and annual subscriptions.

This post covers what the library does, how teams use it, and what the pricing change means for sites that already have the app.

The problem the library solves

Once a team starts using HTML on Confluence pages, the same pieces turn up again and again: a page footer with the owner and review date, a status notice, a release banner, a contact card. Each copy lives inside its own macro.…