Google is introducing a new property type in Search Console called platform properties, which lets you monitor how social media and video posts perform in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X, and YouTube and is available even to creators who don’t have their own websites. Moshe Samet, Product Manager Lead for Search Console, announced the feature in a Search Central blog post. Once an account is connected, a platform property shows which search terms lead people to your posts and how your audience interacts with that content. The Reports You Get Each platform property includes the reporting you would expect from a Search Console property, tailored to social and video content. The Performance report displays total clicks, impressions, and other related metrics, allowing filtering and sorting to identify which posts and queries generate the most traffic. You can also export the data for further analysis in other tools.…