A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal automation. When the CMO hears it, they think about ChatGPT, Perplexity, and whether the brand is cited when a customer asks an AI a question. Same phrase. Two entirely different problems. The gap between them is now a revenue problem. The CMO needs the site ready for AI-driven discovery, recommendation, and purchase . The CIO, if the site is not configured for that world, is unintentionally blocking it, treating new agent traffic the way IT teams once treated scrapers and bot noise. That is the big, potential friction point I see both in conversations and in recent research, which I will share in this article.…