The National Highway Traffic Safety Administration (NHTSA) has proposed robotaxis use a color to indicate when they are driving in driverless mode.

As companies race to develop and deploy robotaxis, safety concerns continue to abound. Those concerns also play a role in the public’s acceptance of robotaxies, something the NHTSA’s proposal hopes to address.

In the proposal , the NHTSA credited Mercedes-Benz with doing extensive research on how an Automated Driving System (ADS) indicator can improve safety, as well as acceptance in other drivers.

Mercedes-Benz expressed interest in increasing other road users’ acceptance and confidence in ADS-equipped vehicles and claimed that the ADS marker lamp is an intuitive way to communicate that the ADS is engaged in operating the vehicle.…