At the NAB Show 2026 in Las Vegas, Adorama Business Solutions introduced a new initiative to support organizations that rely on video and multimedia production. The $50,000 Multi-Media Studio Upgrade Contest will award two organizations a studio transformation package valued at up to $50,000 each, including equipment, consultation, and integration support.

What the Contest Offers

Adorama says that the giveaway program is built on the practical observation that many production teams work in outdated or limited studio environments, and incremental upgrades often fail to address broader workflow challenges. This initiative is designed to rethink that process more holistically with a total overhaul.

Each selected winner will receive a studio upgrade package that combines production equipment with planning and implementation support.…