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Jay-Z Announces Immersive Pop-Up Activations in Brooklyn and Manhattan

Complex | Music, Sneakers, Pop Culture, News & Shows·Jaelani Turner-Williams·3 months ago
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Jay-Z will bring a two-day pop-up activation to New York next week to celebrate his landmark debut album, Reasonable Doubt . Roc Nation has announced the pair of interactive experiences that will pay homage to the 1996 album that launched the career of one of hip-hop’s most iconic artists. The pop-ups will open June 25 at locations in DUMBO Brooklyn and Manhattan and will be free to the public. Reasonable Doubt arrived on June 25, 1996, as Hov’s first full-length studio album on now-defunct hip-hop label Roc-A-Fella Records . In July, the 25-time Grammy winner will perform selections from the album live during the first night of his three-part residency at Yankee Stadium in the Bronx. The concert will be followed by a 25th anniversary show dedicated to Jay-Z’s sixth album, The Blueprint , and a final engagement dubbed “Extra Innings.” The Reasonable Doubt pop-ups are preceded by the rapper’s 2003 exhibit “The Book of HOV” at the Brooklyn Public Library’s Central Branch.…

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