French luxury group Kering announced it’s working with Google to bring Gucci-branded smart glasses to market sometime next year, potentially becoming the segment’s first luxury brand.

Kering, which also owns a host of brands including Yves Saint Laurent, Balenciaga, and Bottega Veneta, has been working to revive Gucci following a sharp decline in revenue— roughly 19–22% in 2025 alone —which also prompted the company to fire Gucci creative director Sabato De Sarno.

Gucci’s new strategy marks a return to classic designs as well as increased investment in eyewear and jewelry , a smaller segment which actually grew amid Gucci’s downward trajectory.

Speaking to Reuters , Kering CEO Luca de Meo also revealed the Gucci parent company is now working with Google to release a pair of smart glasses, noting that a pair could launch “[p]robably next year, 2027.”

Ray-Ban Meta ‘BLAYZER’ model | Image courtesy Meta, EssilorLuxottica

Notably, this would put Kering in more direct competition with EssilorLuxottica, which…