Menu

How Microsoft Clarity Consent Mode v2 Actually Wires Into Your CMP (and Why It Matters to the Business)
🖼️

How Microsoft Clarity Consent Mode v2 Actually Wires Into Your CMP (and Why It Matters to the Business)

DEV Community·Mehwish Malik·6 months ago
#Spa0d7LI
#javascript#ai#productivity#beginners#clarity
Reading 0:00
15s threshold

If you ship marketing analytics for a living, you already know Microsoft Clarity is brilliant for heatmaps and session replay. You also know that running it without consent logic is a problem the privacy team will eventually find.

Here is what Consent Mode v2 actually does at the implementation layer.

Clarity exposes a clarity("consent") call that flips tracking on. Until that call fires, the script holds back recording. Your consent management platform becomes the trigger. When a visitor accepts, your CMP fires the call. When they reject, nothing fires, and Clarity stays silent for that session.

The clean pattern looks like this:

window . clarity = window . clarity || function (){( clarity . q = clarity . q || []). push ( arguments )}; // Inside your CMP's "accept" callback clarity ( " consent " ); // On reject, do nothing — Clarity respects the silence

Enter fullscreen mode

Exit fullscreen mode

No custom proxy. No fragile wrapper script.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.