Vanessa Hudgens has found two new licensing partners to help grow her contemporary children’s lifestyle brand.
Called A Star Is Born, the actress-turned-entrepreneur’s new label cofounded with brand management firm Cool Brands has signed long-term strategic multicategory licensing partnerships with Centric Brands and Jay Franco & Sons. Retail introductions are slated to begin in 2027.
Hudgens said in an interview that this new venture came about through her new chapter as a mother.
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“I am a very passionate person. I am a very creative person. And through this new chapter of my life, as a mom, it’s forced me to kind of take a change of pace in life,” Hudgens said . “I am way more grounded than I ever have been, and I’ve really had to look inwards and figure out other ways I can stay creative.…
