New York City’s Times Square is magical and all, but I typically quicken my pace when I’m forced to walk through it, rather like the way in which somebody would leave a burning movie theater. How hungry for a product launch would you have to be in order to voluntarily camp in it for days on end?

Business Insider’s reporter took a ramble through Times Square and saw people who’d been sleeping on the sidewalk outside the Swatch store for days in order to score Swatch’s latest collaboration when it launches on Saturday, May 16: the Audemars Piguet x Swatch Royal Pop .

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gotta get there in person

Royal Pops on the assembly line – Credit: Swatch

For those of you hoping to score one online, keep dreaming. The Royal Pop will be available only in person at Swatch stores, and each person will be allowed only one purchase per store, per day.…