I’ll start with a nomenclatural sidenote: Apple seems to be going with “Apple HomeView” as the product’s name. E.g., the URL slug for it on Apple.com is apple-homeview/ , not just homeview/ . Few people notice and no one who doesn’t work in Apple product marketing cares, but they actually do the same thing with Vision Pro — in Cupertino, it’s “Apple Vision Pro” (once again including the URL slug ). Yet this week’s new HomePod Mini is just “ HomePod mini 2 ” and the existing 2nd-generation HomePod is just “ HomePod (2nd generation) ” — not “HomePod 2” or “Apple HomePod”. I certainly intend to just call it “HomeView”.

Apple introduced HomeView with a three-minute introductory film simulating a suburban family’s hectic before-school/work kitchen rush hour, with versions hosted on Apple’s site and YouTube . The most ridiculous aspect of it is that anyone would possibly make their kid French toast in that scenario. I’d have told my son to make his own goddamn French toast with that attitude.…