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The billionaire rap mogul has spoken his accomplishments into reality his entire career

Published October 23, 2026 10:30AM (EDT)

Jay-Z attends the FIFA World Cup 2026 (Al Bello/Getty Images)

Have you ever read “The Secret?”

The pseudoscientific self-help book by Rhonda Byrne rode a 2006 Oprah Winfrey endorsement to the tune of tens of millions of copies sold. It pushes the “law of attraction,” the idea that the universe is built on positive and negative energies, and that like sticks with like. In short, if you think regularly about the things you want and maintain a positive attitude, those things are more likely to come your way.

That’s the gist, anyway. Honestly, I never read it. But its ubiquity in the aughts, its reputation for being largely composed of quotations and the relative unoriginality of the premise — which adds a bit of woo-woo to the idea that you catch more flies with honey than vinegar — makes it feel like I have.…