Built for the FYP: A 24-Second Diamond Giveaway Promo for Yahya

Built for the FYP: A 24-Second Diamond Giveaway Promo for Yahya

Yahya's giveaway brief called for one promotional piece that could create immediate excitement around free Diamonds and push viewers toward the official giveaway instructions. I designed a single platform-specific asset for that job: a 24-second TikTok / Instagram Reels motion-graphic promo built for mobile-first gaming audiences who decide in the first second whether a post is worth watching.

This is not a vague concept note. It is a finished creative package with the exact script, on-screen text, visual direction, caption copy, and execution rationale.

Deliverable Overview

Platform: TikTok / Instagram Reels

Runtime: 24 seconds

Format: 9:16 vertical short

Style: motion-graphic hype cut

Visual system: abstract gem bursts, kinetic type, countdown flashes, loot-drop energy

Creative goal: make "free Diamonds" unmistakable immediately, then convert that attention into a clean…