A DecryptAds study found that more than 2,100 AI-generated recipe sites mimic made-for-advertising sites by cramming low-quality content and multiple ads onto pages. Some of the sites use fabricated author profiles with AI-generated avatars to appear legitimate.

Some of the supply-side platforms and adtech vendors, flagged in the DecryptAds report, insist on their strict vetting processes, with companies like MonetizeMore and HBAgency emphasizing fraud detection, ongoing reviews and compliance with data protection laws. MonetizeMore noted it proactively demonetizes sites failing to meet its standards, aligning with recent Google guidance.