(Hi, new to this sub, PR guy turned SEO/AEO)

I run a small comms and marketing shop and keep seeing the same thing among clients: traffic is down 1 to 5%, rankings are normal/solid, and leads are ticking up.

I'm interested in what this community thinks about dips in traffic caused by AI summaries. Something to be worried about in the long-term or do you generally like this as you're more "zeroed-in" on target audiences?

For those fighting to maintain if not increase traffic, I’m curious what’s actually moving the needle. PR? More content? Etc.

Thanks!