The Denver Gazette Sports Business Insider is a readers’ guide to understanding the influence of money, politics and power behind their favorite leagues, teams and players.

Sports Business Insider: The Broncos are entering the second phase of their statewide philanthropy initiative — “All In, All Covered” — to provide every tackle high school football player in Colorado with a Riddell Axiom smart helmet.

Short version: The Broncos announced a plan starting in 2025 to supply every tackle high school football program in Colorado with all-new helmets over a four-year period in partnership with Riddell.

Last year, the team donated 3,863 Ridell Axiom helmets across 275 high schools to account for roughly 25% of total football participants statewide. In 2026, the Broncos will increase that figure to 50% as the program expands.…