Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they have a complaint about fraudulent SEO services. There are about seven changes to Google’s “Do you need an SEO?” web page. The purpose of the page is to provide guidance on deciding whether to hire an SEO, factors to consider during the hiring process, and advice on avoiding unethical or risky practices. The web page also encourages businesses to question whether they need to hire an SEO and offers links to resources for learning about SEO in order to better understand whether or not it’s necessary. The new web page goes further than it has ever gone before. It now cautions businesses about the use of third-party SEO tools and encourages them to report shady SEOs to the FTC.…