BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one.

The research focused on five AI search surfaces:

ChatGPT

Google AI Overviews

Google AI Mode

Google Gemini

Perplexity

AI Engines Cite Different Sources But Recommend The Same Brands

The BrightEdge research compared the top cited website sources across AI engines to measure how much they overlap (Source Overlap).…