For those managing social media for multiple clients, I'm curious where most of your time goes outside the actual creative work.

Is it:

• Researching content ideas?
• Creating monthly content calendars?
• Repurposing content for different platforms?
• Preparing client reports?
• Keeping up with approvals and revisions?

I'm researching how much of this work can realistically be simplified with AI.

If you've already tried automating parts of your workflow, I'd love to know what you found useful and what was more trouble than it was worth.

Especially interested in hearing from freelancers and solo social media managers.